24 June 2020
Distribution channels for Activitar clients even stronger with partnership between Musement/TUI Group and Booking.com
In February 2020, Musement, which is part of the Destination Experiences division of the TUI Group, announced a systems integration with Activitar to enhance their combined offering in the African region. This partnership provides Activitar suppliers across Africa a platform to engage with Musement about contracts for both B2C and B2B distribution in the TUI universe.
Further exciting news followed on 9 June 2020, when TUI and Booking.com announced a strategic global experiences, activities and excursions partnership, providing millions of Booking.com customers worldwide with direct access to the rapidly growing activities segment of TUI and its digital subsidiary Musement. The contracts have been signed and the cooperation will start in summer 2020.
Activitar is proud to be working with Musement/TUI. We provide access to live inventory for the TUI group and their partners like Booking.com. Activitar integrates to Musement which in turn integrates to Booking.com. When a Booking.com customer looks at availability they see the native availability from Activitar. Many quality experiences across Africa will now have more of the distribution that they all deserve. Your single agreement with Musement that you set up in the Activitar system will also include the Booking.com Experiences distribution.
About the Booking.com partnership, Musement said that as TUI’s digital subsidiary, they are the first third-party provider of tours and activities on the Booking.com platform. Starting from summer 2020, customers of one of the world’s leading online travel providers will incrementally have access to Musement’s growing portfolio of over 70,000 activities. “As global travel restrictions begin to relax on a local level, we’re confident this partnership will also be relevant in supporting domestic and local tourism”, said Musement. The full press release is available here:
Read more here about the Musement and Activitar partnership announced in February 2020: Musement strengthens supplier network in Africa with Activitar partnership: Press Release: Milan, 13 February 2020.
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