We have a network of distribution platforms that expands both globally and nationally. The purpose of Activitar providing our suppliers with these different distribution opportunities is to broaden our clients’ customer pools and to help generate more revenue for our clients, as we aim to see our suppliers progress, develop and succeed.
The International distributors that we have to offer our suppliers include: GetYourGuide, Google Things To Do, Viator/Tripadvisor, Manawa, Musement/TUI and ExperienceGifts.
The National distributors that we have to offer our suppliers include: The Inside Guide, Activity Awaits and ActivityHub.
GetYourGuide is known to be the big player in the activity industry. With funding at about USD 886M and a market cap over USD 1,6Bn, they are the biggest producer of activity bookings amongst the Online Travel Agents (OTAs). They are based in Berlin, but have a large customer base located in Germany , USA, Great Britain, with a strong reach into France, Spain and Italy.
One of the many factors that ensures GetYourGuide’s success is that they provide the activity inventory to OTA heavyweights such as Booking.com and Expedia. With GetYourGuide’s quality integration into Activitar, it ensures suppliers to see a high booking conversion rate. This close integration between GetYourGuide and Activitar allows for us to work closely on strategic initiatives that will benefit Activitar’s customers, thus resulting in more revenue for our customers.
Viator/ Tripadvisor is the big player in activity bookings when it comes to the US. This is because Viator provides Tripadvisor with bookings and activity inventory. Their main market is based in the USA but maintains a global reach through Tripadvisor.
The distinguishing element of Viator is that customers benefit greatly from the biggest global resource of public reviews, where customers can recommend suppliers’ services to others.
Manawa is a leading adventure activity booking platform with over 10,000 experiences across 30+ countries—from dog sledding in Canada to canyoning in Réunion. Originally founded in France, it now serves a global audience, especially French-speaking and European travelers. The site is available in four languages and supports multi-currency bookings.
Manawa’s real-time API integration with Activitar ensures instant availability, pricing, and booking confirmation. API-connected listings display an “Instant Confirmation” badge, boosting conversions and customer trust.
With strong marketing reach across Europe, multilingual customer support (7 days a week), and in-house content creation, Manawa helps operators gain international exposure with minimal admin.
Musement was bought over by TUI, and has become one of Italy’s leading sellers of activities. Musement is well backed in funding and has a global reach with over 80 countries covered.
After 15 years in the industry, Experience Days has recently launched their latest global site: ExperienceGifts. Experience Days started in the USA and are in SA as well, but now they have offices based in the UK. They sell global experiences in, for example, the US, UK, Germany, Australia and South Africa.
ExperienceGifts sellsflexible and open-dated activity gift certificates. They are an online activity gift certificate website that is fully integrated with Activitar so customers can book in real time.
The inside Guide is the leading guide to Cape Town travel. It is a brochure, both online and physical, that aims to reach locals and visitors who are looking for things to do in and around Cape Town.
Activity Awaits targets both South African adventure lovers and international visitors to the destination. At the moment, their largest number of guests are South African, but there is a trend towards more international bookings.
ActivityHub is a proudly South African marketplace with a focus on showcasing and generating revenue for destination experiences and activities. They can assist clients in creating and running successful online campaigns to drive more business towards suppliers. In the near future, ActivityHub will launch ActivityHub.travel which will allow them to sell activities and experiences outside of South Africa.