By Roanda Sutton
Many Activitar customers have been making use of promotional vouchers as a powerful sales and marketing tool for the last 5 years. This article aims to explore the benefits that you can unlock by making use of the voucher builder on the Activitar system.
Understanding Promotional Vouchers
Promotional vouchers, often known as discount vouchers, are specialized tickets that grant the holder a discount or exclusive offer when booking a specific service. These vouchers typically feature a unique code that customers can enter during the booking process to redeem their discount.
Benefits of Promotional Vouchers
1. Customer Acquisition and Boosting Sales: Promotional vouchers offer the perfect incentive for hesitant customers to take the plunge and book their next adventure. Whether it’s a percentage discount or a fixed amount of the total booking value, these vouchers can substantially elevate your sales figures.
2. Encouraging Repeat Business: Beyond attracting new customers, promotional vouchers can also nurture loyalty among your existing clientele. Offering exclusive discounts to repeat customers not only encourages them to book again but also makes them feel valued and appreciated.
3. Flexible Marketing Tools: One of the standout advantages of promotional vouchers is their versatility. Whether you’re aiming to promote a seasonal special, commemorate a holiday, or simply generate business during quieter periods, vouchers allow you to tailor your promotions to align with your specific marketing goals.
Leveraging the Activitar Voucher Builder
Activitar’s voucher builder empowers tour and activity operators to create customized promotional vouchers with ease. Let’s break down the key features of this powerful tool:
Name and Date Range: Specify the name of your voucher (e.g Valentine’s Day Special) and the valid dates (vouchers remain valid for three years from the issue date according to South African law).
Uses - Single, multiple or unlimited: The number of uses can be set for the voucher to determine the number of times the voucher may be redeemed for value, i.e. once, many times or an unlimited number of times. An unlimited use voucher would be helpful for example if you wish to give repeat customers an evergreen discount.
Benefits Type: Choose the type of discount you’d like to offer, whether it’s a percentage discount, fixed amount discount, free pax, etc. Providing the redeemable value in the form of a percentage discount is good if the wish the voucher to be able to apply to many services that have differing prices, which ensures that the discount is always relative to the price. A fixed amount discount is normally suitable for smaller discounts or for use on specific services. Some consumers prefer to see a specific cash value on a voucher. Free pax discounts encourage greater participation and helps larger families to be able to book an activity.
Benefit Value: Define the value of the discount, whether it’s a fixed amount or a percentage. Discounts do not always need to be large to be appreciated! Your existing customers would love it if your newsletter email to them always includes a discount code, even if the amount of the discount is small. Just communicating that it is a small token of your appreciation for them being a customer will go a long way to creating a feeling of affinity with your business.
Optional Information and Transferability: Provide optional beneficiary details if the voucher is intended for a specific person and decide on its transferability. Transferable vouchers become valuable in the hand of the customer. They can share that value with a friend or family member in the form of a gift.
Promotional Services: Select which services are eligible for the discount. This selection allows you to promote a newly launched service while not discounting any of your well known services. It is a great tool to promote an underperforming service as well. The upshot is that you may decide to do a general promotion in your business to join with the celebration of a particular holiday or to do tactical promotions of specific services. This flexibility gives you powerful marketing options.
Code Generation: Let the system generate random codes or you can create custom codes for the vouchers. We have found that consumers battle with long number codes and almost always fail to type numbers correctly then believing the voucher is invalid. Simple word codes like happy holiday or valentine or festive season etc have proven to be the most effective and simple to use.
With Activitar’s voucher builder, you gain the flexibility to tailor your promotions to suit your business needs and effectively target your audience. Moreover, the ability to review and adjust voucher settings ensures you can optimize your promotions for maximum impact.
To learn more about Activitar’s voucher builder, feel free to contact support@activitar.com.
We’ll be happy to assist you every step of the way!